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Activity Details

Session 5.1. Effective communication strategies for behavioral change
Date: Tuesday 20 October
Time: 13.00 - 14.30 h.
Session type: Scientific Session
Room: Estrel Hall A/B
Organizer: Scientific Committee

Chair

Prof. Lucia A. Reisch
Copenhagen Business School. Denmark.
Healthy consumer choice? – Lessons to be learnt from researching food marketing and consumer health information

Speaker

Prof. Jessica Aschemann-Witzel
Aarhus School of Business. Denmark.
Marketing strategies and appropriate nutritional

Speaker

Prof. Gerard Hastings
The Institute for Social Marketing. University of Stirling. Open University and L’École des Hautes Etudes en Santé Publique. Stirling. Scotland.